Last evening I attended the kickoff meeting of the S.C. Interactive Marketers Association , a group founded to bring marketers and business owners together to discuss ideal practices, victories and lessons learned.

Lauro Otero of the The Midlands Authority for Conventions, Sports & Tourism made a great presentation on creating interactive conversations and began to lead us into an exploration of Web 2.0 and its implications, opportunities and pitfalls for marketers.

I look forward to becoming more involved with this group, and if you have an interest in marketing (and why else would you be here if you didn't?), I hope you'll join us at the next meeting.