Tim Kelly, president of commun-K, has joined MarketSearch and Chernoff Newman in conducting a brand study of the 2008 Presidential Candidates.

"Political candidates are increasingly like consumer brands.  Instead of a traditional political poll, we wanted to analyze and measure the effectiveness of candidate's marketing and branding efforts," Kelly said.

Kelly is responsible for helping create the study results, maintaining the project's blog and handling interactive media relations.  Results of the brand study are available at Presidential Brands 2008 and on the communi-K blog.

Tim Kelly has been retained to develop company profiles for MidlandsBiz, a new annual publication focusing on the Columbia-area business community.

Kelly is writing a number of business profiles for the publication, including:

• Alliance Consulting Engineers
• Bryan's Lawn Services
• Continental American Insurance Company
• Earthshapes
• Elante Day Spa
• First Community Bank
• Greater Columbia Chamber of Commerce
• KeenanSuggs
• Lake Murray Country
• LeafGuard Midlands
• McWaters Office Environments
• Mid Carolina Country Club
• Rock Solid
• Villa Tronco

communi-K founder Tim Kelly recently served as a panelist on the public relations potential of blogging at the annual professional development conference of the South Carolina chapter of Public Relations Society of America.

An op-ed piece by Tim Kelly published by The State on August 8, 2006:

Only a newspaper columnist could see Joe Lieberman’s selfish decision to seek election this November as an independent as the first blow in a courageous battle to break political gridlock.

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