Tim Kelly, president of commun-K, has joined MarketSearch and Chernoff Newman in conducting a brand study of the 2008 Presidential Candidates."Political candidates are increasingly like consumer brands. Instead of a traditional political poll, we wanted to analyze and measure the effectiveness of candidate's marketing and branding efforts," Kelly said.
Kelly is responsible for helping create the study results, maintaining the project's blog and handling interactive media relations. Results of the brand study are available at Presidential Brands 2008 and on the communi-K blog.
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